Image: Logo - YWCA Central New Jersey (formerly YWCA Princeton) logo
PRINCETON, NJ — November 12, 2026 — YWCA Princeton announced a significant expansion of its service area, a milestone reflected in a new organizational name: YWCA Central New Jersey. The name change marks the next chapter in the organization's long history of eliminating racism, empowering women, and advancing peace, justice, freedom, and dignity for all.
The expansion builds on years of steady growth and reflects the organization's long-standing commitment to Princeton while extending its impact beyond Mercer County. As part of this transition, YWCA Central New Jersey will broaden its reach to serve more individuals and families across the region, deepening access to the programs and services that have defined its work for more than a century.
"This expansion marks an exciting chapter for our organization," said Rose Wong, CEO of YWCA Central New Jersey. "We have built a strong foundation here in Princeton, and our programs have attracted people from more than 29 municipalities across Central New Jersey. While our home will remain in Princeton, we now have the opportunity to serve additional communities. Our new name reflects who we are becoming — an organization ready to meet growing demand with the same commitment to equity and empowerment that has always guided our work."
The organization's growth comes at a time of increasing need across the region for the services YWCA has long provided, including childcare, English as a Second Language programming, breast cancer resources and support, economic empowerment programs, and racial and gender equity advocacy. Leadership emphasized that this expansion results from intentional, strategic planning to ensure the organization can scale its impact responsibly and sustainably.
“Our mission has never been limited to one place, and we hope this next chapter will secure the support needed to make a difference throughout Central New Jersey,” said Kiyana Richardson, board president. “Our goal is to bring the YWCA’s programs and services to more women and families in need.”
YWCA Central New Jersey plans to expand its programming thoughtfully through partnerships and established resources in the region, ensuring services are tailored to each community's specific needs. The organization noted that this expansion strengthens its ability to compete for larger funding opportunities and partnerships, positioning it for greater regional impact in the years ahead.
The organization's new name and expanded service area will roll out in the coming months, with additional details on new programming and community partnerships to be announced.
About YWCA Central New Jersey
YWCA Central New Jersey (formerly YWCA Princeton) is on a mission to eliminate racism, empower women, and promote peace, justice, freedom, and dignity for everyone. The YWCA advances its mission through programs that foster equity by creating opportunities and support for women and girls at all ages and stages of life. These programs include childcare, English as a Second Language classes, a breast cancer resource center, economic empowerment initiatives, racial and gender equity advocacy, professional and social groups, and more. For information about programs and services, volunteer opportunities, and ways to support, visit ywcacentralnj.org.
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